What is it?
A book that contains descriptions of all the plays and strategies used by a team, often accompanied by diagrams issued to players for them to study and memorize before the season begins.
Launching a New Product?
A sales playbook makes sure your entire team understands the best way to position and present the new product to customers.
Launching a Channel Partner Program?
A centralized, up-to-date source of product and sales information in a sales playbook is the best resource for your new distribution model.
Experiencing a Merger or Acquisition?
Get the newly amalgamated team up-to-speed on your products, target markets and sales best practices with your sales playbook.