Doing business without a marketing plan is like driving without a map. You may get to your destination – eventually – but you risk making time-consuming and costly errors along the way. You might be assuming there’s demand for your product when there isn’t, for example. Your services might be priced too low. Or you could be venturing into a market that is impenetrable because of regulatory restrictions.

Marketing plan = confidence

The only way to start a business venture with confidence is to develop a good marketing plan – one that’s backed up with facts and research. This document clearly shows how you’ll attract customers to your product or service and persuade them to buy. The marketing plan also builds confidence with financial institutions, showing lenders that your business has a good chance of being successful.

Contrary to popular belief, a marketing plan is not a one-time effort destined to sit in a binder on your desk. On the contrary, it should be updated on a regular basis to reflect the changing needs of your business and customers.

There are many different models for marketing plans. We will work with you to add the essential ingredients.

Here are some low-cost alternatives to cold calling for finding warm prospects:

• Develop a strong website;
• Make online offers that attract leads (coupons, deals, contests);
• Produce online content that positions you as an expert in your field (blog, newsletter, podcast);
• Explore marketing through social media (Facebook, Twitter, LinkedIn);
• Improve your networking techniques and attend more events;
• Seek out opportunities to appear in the media as an expert;
• Attend trade shows.

Lead Generation – Utilize proven “INBOUND” and “OUTBOUND” STRATEGIES

We deliver valuable information on how to begin generating leads. We help our clients sort out their problems related to demand generation for their product or service. We become your virtual trusted advisor. The first step is lead generation and this is the golden road to make sales.