3 Ways To Get More Call-Backs (More Fun Than You Think)

When salespeople leave messages the intent is always to get a callback. But what happens when the calls stop getting returned, when your prospects lose interest in your approach and move on to someone else? You have to switch up your approach – make it fun!

Before we delve into the “fun” stuff, you (as the salesperson) need to have have a clear idea of what the proposed outcome of the call is. Whether it’s to provide information, inquire about a proposal your sent or close a sale, knowing the desired outcome and purpose of the call is key to not wasting time (something the buyer will appreciate).  

1. Lot’s of times salespeople leave too long of messages. You should leave your name, number and perhaps a funny quip to catch their attention. For example, leave a message in this vein: “Hello [name], I was talking with your competitors earlier this week and it seems that you-” Cutting the message off at place like this leaves the voicemail as a cliffhanger, and if delivered with humorous intentions, 9/10 the prospect will get back to you.
2. Still not getting that call back? Try generating sympathy (again in a humorous way). Have your kid call inquiring about the proposal; have him/her drop the “I really hope this sale lands for Daddy so I can still go to college” bomb. You’ll get that call back within the hour.
3. It’s also important that the salesperson takes a look at him/herself. What does your voicemail message say? What is the tone of your voicemail message? Every medium of communication should reflect your personality.

The most basic piece of advice is to just keep it light. Be professional but be human. Make it fun, because lot’s of sales people are taking it all way too seriously. At the end of the day it’s all about creating an experience for the customer, so they feel an emotional energy and feel inclined to come back to you.