For the past year, GSD has supported Community Futures Thompson Country (CFTC) in delivering Business Planning Workshops to their clients in the Thompson region. Entrepreneurs interested in starting their own business can apply to a business plan workshop which is provided by CFTC. If eligible, they join the month long program where they receive training on how to prepare and complete a written business plan.
Experts from GSD support the team at CFTC by providing resources and support regarding the development of their plans. This includes delivering training on how to conduct market research, effectively promote their business and create a marketing plan. The clients also receive coaching and insights from industry experts on how to sell themselves and their business. Launching a business takes a lot of different skills and knowing how to properly target the right customers; the right message and right marketing tactic is paramount to launching any new start up.
Business owners learn about how to create better relationships with customers, how to define their selling proposition and how to create personal sales plans. The difference between CFTC clients and other programs supporting new start-ups is that they work with sales and marketing leaders like GSD to provide real world examples of what it takes to launch and sustain a business. At the end of the day it’s about getting out and personally selling your business. Those entrepreneurs that go the extra mile in personally promoting their business are more likely to succeed.
If you or anyone are interested in starting your own business, contact the local CFTC in Kamloops or GSD.