Grow Your Business: Motion Graphics That Sell!

Technological advancements are developing daily; including improvement to Internet speed, new features to social media platforms, and the ability to access digital information on-the-move with mobile devices, motion graphics are becoming more advanced as well. This means high-quality and high-resolution graphics can be used for advertising with animation and special effects. By using motion and animation, this style of audio-visual display can be used to draw in viewers to a company’s website, and focus more attention  than a simple text banner or infographic would.

Motion graphics refers to various types of graphic movements, including 3-D elements, animation, digital video, film and many others, designed to provide information through the graphic while guiding readers through a story. Motion graphics can be utilized in television and film, but have been popular in internet marketing and sales in the last few years.

Some information is too complex to present in a still image. Infographics require simplification with less detail than sometimes required. Motion graphics can display different images and use video and audio to give a bigger picture. They engage not just the eyes, but also the ears – creating a greater impact and than just a still image in the same way that an infographic is more memorable than a merely providing text or informational charts.

When created strategically, motion graphics can have a long shelf life. They also can convey motivating statistical data to prove why your customers should be using that your services or buying your products.

Motion graphics can be seen as a complete sales person with an entertaining presentation. They can also increase click through rates for

Communicating to your target audience can be challenging when trying to convey a message with lots of information – making it quite difficult and overwhelming to interpret visually. Motion graphics are a powerful tool used to communicate effectively to a large audience. By using storyboard development and possible voice-over sound, a company’s message can be conveyed in an easy-to-understand and interesting manner.

Many businesses spend hours filtering information about what they actually do, what they can deliver, and their market target. Once they distill all that abstract information down to a couple of sentences, it becomes their “unique selling proposition”. Motion Graphics helps out when a company’s proposition seems to get lost in translation on the Internet, as many things do.

To create a 30-second video commercial through a traditional film production company, a company could expect to spend tens of thousands of dollars just for production purposes. In addition to cost, information included in traditional film can become outdated and requires re filming and editing to accommodate changes. Motion graphics can be created entirely on a computer, you can produce a 30-second video much more cost-effectively and change information quickly and more often. That video could be broadcast on TV, as well as published it on a company’s website, Facebook, blogs, digital presentation, trade shows booths, and any other digital media used for marketing and sales strategies. This ensures the most exposure possible for the video.
Growth Strategy Dynamics works has a list of reputable vendors that have a solid history of providing clients with cost-effective, motivating, and effective motion graphics to promote their business. For more information on how to implement this sales tool into your marketing and sales plans, call or email us today to schedule a strategy meeting today.