Managing Sales Growth Stalls

At some point every business will reach a place where once rapid sales and organizational growth reaches a plateau, or sales momentum stalls completely. This loss of momentum is referred to as “the stall”, and if not dealt with quickly can seriously jeopardize an organization. When you find yourself in this situation or at risk, it is time to shift gears, and reevaluate your strategy.

1. Start over! Less is more when competing for your customers’ attention in the marketplace, so create a select list of of ideal prospects to focus on and direct all of your team’s resources to one target. Develop a strong marketing plan to attract those ideal prospects and create at least one spectacular piece of content per week to maintain marketplace presence. Use the medium and channel that will best reach that target, whether it be a video, social media campaign, or a more traditional medium – just ensure that it will refuel the rest of your marketing actions. Then take the main piece and break it down into “bite-size” micro campaigns that can then be turned into blog posts, Twitter tweets, memes, or info graphics.

For example, launching a new weekly product video. That video can then be broken down into smaller commercial-length videos, a blog post, and multiple social media posts.

2. Start thinking about how to grab your purchasers’ attention! Put yourself in their shoes, and discover their likes and interests, and do your research – you’d be surprised what you can learn from your customers just by asking.

Find a way to stand out and make yourself memorable, while opening the door to a conversation on how you can help them achieve their goals.

If you want to get out of the stall, you have to know exactly who you’re marketing to, you need to be extremely easy to find, and you have to be creative to get your targeted decision maker’s attention for a chance to talk to them. For more information on how to kickstart your team’s sales and marketing, contact our team at 250.574.8800 today to book a complimentary strategy call today, or visit www.growthstrategydynamics.com